IWG awards logo

Creative Brief - Interview Task

A client is organising their 3rd annual prestigious awards night to celebrate the individual businesses which provide services for the weddings industry.

The awards night brand hasn’t reached its full potential in exhibiting a strong brand presence. For the 3rd year anniversary, the awards brand needs to be fully developed and start to make a strong imprint in the minds of the industry.

The branding creative should be strong, luxurious, yet corporate. Although the awards night will celebrate the weddings industry, it is important to note that the awards is not a wedding itself - it is a corporate event.

The brand design should be creative and evoke associative feelings of luxury and class in the viewer.

Your task:

Part of the awards design brief includes the need for a new logo.

Task: Design a contemporary logo for the awards ceremony

Title for Logo: The UK Amazing Wedding Awards 2020

The logo should include a symbol version of the logo (favicon) The logo should be memorable and easily transferable across marketing mediums