For this project I was asked to create designs for a clothing brand.
Here is the brief the client gave to me:
I have one very solid idea which is the logo being the letter H, but not in Hermes fashion. I imagine two tower blocks and some sort of bridge connecting them being the H. Similar to a tower bridge silhouette. If not a bridge connecting the two blocks then some sort of symbolism for connectivity. I also envision an eagle either perched atop one of the blocks or soaring above them, symbolising freedom and ambition.
I created sketches to help come up with rough ideas:
I used Illustrator to create digital versions of the sketches and some previous ideas I had for the brand:
For one of the logos I created a mockup of how it would would on a t-shirt:
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